StarPresence vs MARA: Comparison 2026
Both tools reply to Google reviews with AI. But which one is better for local businesses with multi-language reviews? Here is the direct comparison.
| StarPresence | MARA | |
|---|---|---|
| Pricing | ||
| Entry price | CHF 29/mo | EUR 75/mo |
| Per location (5+) | CHF 29/mo | EUR 50/mo |
| Replies included | 50 credits per calendar month and location | 200-500/mo |
| Cost per additional reply | Credits can be topped up | EUR 0.30-0.35 |
| Features | ||
| Generated replies | ✓ | ✓ |
| Adaptive reply style | ✓ | ✓ |
| Google Reviews | ✓ | ✓ |
| TripAdvisor | ✓ | ✓ |
| Booking.com | ✓ | ✓ |
| Expedia | ✓ | ✓ |
| HolidayCheck | ✓ | ✓ |
| Setup | ||
| Setup time | 2 minutes | Variable |
Checked 25 July 2026 against MARA pricing and StarPresence pricing.
Key differences
Credit model vs. monthly limit
With StarPresence, 50 reply credits per calendar month and location are included, across all connected channels. If you need more, you top up credits and they stay until used. With MARA, only 200-500 replies are included depending on the plan. Each additional reply costs EUR 0.30-0.35.
Swiss SMBs vs. international hotels
MARA targets hotels and large chains. StarPresence is built for the Swiss market: restaurants, hairdressers, medical practices, garages and all other local businesses.
Setup and configuration
StarPresence starts by connecting a Google Business Profile. MARA provides additional hotel-oriented configuration and analysis options. The useful choice depends on whether your team needs those extra workflows.
Published prices
StarPresence publishes one price, CHF 29 per location per month. MARA publishes plans at EUR 60-160/month per property, with different feature and reply allowances. Compare the required plan, not only the entry price.
Try StarPresence, cancel monthly
Connect your channels, reply drafts appear on click. Cancel monthly.
Frequently asked questions
Is StarPresence a real alternative to MARA?
Yes. StarPresence offers the same core functionality, automatic replies to Google reviews, at a fraction of the price. For Swiss SMBs focused on Google reviews, StarPresence is a full-featured alternative with a lower entry price.
How much does StarPresence cost compared to MARA?
StarPresence costs CHF 29 per location per month, with 50 reply credits per calendar month and location across all connected channels. MARA costs EUR 60-160/month with a limit of 200-500 replies. StarPresence uses one shared reply-credit model across connected channels.
Does StarPresence also support Booking.com, TripAdvisor, Expedia and HolidayCheck?
TripAdvisor, Booking.com, Expedia and HolidayCheck are connected directly in StarPresence: new reviews are detected automatically and matching reply drafts are prepared, which you approve and publish on TripAdvisor, in the Booking Extranet, in Expedia Partner Central or in the HolidayCheck Business Center. Facebook and Instagram connect directly: public comments are imported and matching reply drafts appear in StarPresence. Every paid location includes 50 reply credits per calendar month, across all connected channels.
Which product fits which workflow?
Choose MARA if you run a hotel and need its review inbox, analytics, surveys or widgets. Choose StarPresence if you want a narrower Swiss workflow for drafting, approving and publishing review replies.
One price. Every channel.
One price per location. 50 reply credits per month. Every channel.
CHF 261.-
per location per year
CHF 21.75 per location per month
CHF 261.- per year
Illustrative calculation. You select the individual locations in the subscription.
50 reply credits per location per month.
See every channel- StarPresence learns your style from past and future replies
- Uses your website details. Mentions services when relevant.
- Creates replies in the reviewer's language (DE, FR, IT, EN)
- Specific to every review, no generic template replies
- Multiple locations in one dashboard
- Daily email with new reviews and ready-to-send reply suggestions
- Reply style adjustable per star level
- Optional photo processing
Cancel monthly, no minimum term